Business Development Return On Investment During New Normal
5 Aug 2020
In the marketing world, many businesses focus on ROI (return on investment). However, when the business does not obtain the immediate monetary results it desires, the decision makers begin to pull away from social media marketing. This is especially true with ROI during a time of crisis, such as the pandemic.
But, there is another side of the coin called return on influences, says social media marketing expert Christopher Tompkins.